2D Explainer

POLRI Presisi

A collaborative project with the Indonesian National Police (POLRI) to effectively communicate their "PRESISI" motto through engaging 2D animation, transforming complex concepts of police modernization into an easily understandable visual narrative.

Client

Indonesian National Police (POLRI)

Industry

Government, Law Enforcement, Public Service

Timeline

3 Months (2023)

Services

2D Animation Production, Public Awareness Campaigns

Project Overview

POLRI Presisi - 2D Explainer marks another collaborative project with the Indonesian National Police (POLRI). Recognizing the need to effectively communicate their "PRESISI" motto (which stands for Predictive, Responsive, Transparency, and Justice-Oriented), POLRI enlisted our expertise to simplify these key messages through engaging 2D animation. This project successfully transformed complex concepts of police modernization into an easily understandable and impactful visual narrative.

Key Challenges

Simplifying Abstract Concepts: To visually represent the abstract principles of "PRESISI" in a clear and relatable manner.
Maintaining Official Tone: To create an engaging animation while maintaining the appropriate level of professionalism and authority.
Ensuring Message Clarity: To ensure the core tenets of the "PRESISI" motto were effectively conveyed without ambiguity.
Engaging a Diverse Audience: To produce an animation that resonates with both internal stakeholders and the general public.
Concise Communication: To explain a multi-faceted concept within a concise and engaging video format.

Project Objectives

To create a clear and engaging 2D explainer video for POLRI's "PRESISI" motto.
To simplify the meaning and implications of "Predictive, Responsive, Transparency, and Justice-Oriented" policing.
To enhance understanding and internalization of the "PRESISI" principles.
To promote the modernization efforts and vision of the Indonesian National Police.
To produce a visually appealing and shareable animation for various communication channels.

Check out the live project preview: https://youtu.be/7Ucqwj7V5B0

Target Audience

Indonesian National Police Personnel (all ranks)

General Public (Indonesian citizens)

Government Officials

Media Outlets and Educational Institutions

Project Scope

Script development and storyboarding based on the principles of "PRESISI".
2D character design and animation representing police personnel and the public.
Visual design and background creation that aligns with the official image.
Voiceover recording and integration with official narration.
Production of a final 2D explainer video in a suitable format for various platforms.